Advanced models to better understand your market and your consumer.
Is it worth giving a discount? Is your investment in media paying off? These are common questions with few clear answers. Thus, we assist you in organizing the data and modeling the problem to support these decisions.
Price list changes have a known impact on demand, but they are not always well quantified in the plan. Therefore, price elasticity models aid in assessing these impacts and better preparing the supply chain to absorb them.
Many industries have a lot of data about their respective markets, but they aren't always able to use it to better understand demand. Keeping this in mind, we develop macromarketing models that highlight trends and opportunities.